Outdoor and lifestyle brands
A brand website that tells a story, showcases collections and stays fast on mobile, for a demanding international audience.
Manufacturers, outdoor brands, start-ups, service SMEs: in Annecy, expectations run high. As a web and product studio, we design B2B and brand websites that are fast, clear and easy to find on Google, and redesign those that no longer keep up.
Annecy brings together outdoor brands known far beyond France, manufacturers, start-ups and a strong visual culture, driven in particular by animated film. Clients and candidates here are demanding: a generic website stands out immediately.
For a brand, the site has to carry a world and stay fast. For an industrial SME or a B2B start-up, it must explain a sometimes complex offer in a few screens and make people want to get in touch.
In a tight job market, the site also helps you hire: showing the team, the projects and the company culture.
An area where image matters as much as engineering.
A brand website that tells a story, showcases collections and stays fast on mobile, for a demanding international audience.
Launch site, product site, a redesign before a funding round: explaining an innovation in a few screens to customers, investors and recruits.
Engineering, plastics, materials, subcontracting: a B2B website that makes technical expertise readable and qualifies enquiries.
Consulting, engineering, property, healthcare: an understated, precise site that inspires trust and makes contact easy.
For the brands, start-ups and SMEs of the Annecy area.
A strong visual world, product or collection pages, and the speed of a well-built site.
A complex offer explained simply, demos and qualified contact requests.
Going back to the raw wireframe to clarify the message, then rebuilding a fast site without losing your rankings.
Team, roles, job openings: a website that helps you recruit as well.
The B2B site of The LYCRA Company shows how a well-known brand speaks to professionals: a strong identity, but information organised by profile. Drag the bar to watch the wireframe become the delivered site.

The Annecy area has plenty of agencies: here is how to compare them.
Communications agencies, branding studios, SEO specialists, Shopify or PrestaShop e-commerce agencies: Annecy offers a wide choice. Start by defining your main need: brand image, B2B enquiries, online sales or search visibility. Then ask each provider how they work before the design stage. With us, everything starts with a wireframe that fixes the message and hierarchy, before a single colour is chosen.
Brand websites often rely on large videos, animations and full-screen images. That looks great on a desktop, far less so on a phone over 4G. We craft the visual world with speed as a constraint: short, light videos, images in the right formats, animation kept for the moments that count. Core Web Vitals stay green, and the brand keeps its character.
A start-up changes its pitch several times in its first year. Its website must keep up without being rebuilt: reusable components, pages that are easy to add, editable copy. That is how we build it, and we can support the product itself too, from UX design to SaaS development, over 2–6 months in 6-week cycles.
Many Annecy companies also sell in Geneva, in Lyon or internationally. Rather than one vague website, it is better to have pages that speak to each market: Swiss references for Geneva clients, an English version for export, pages by sector. SEO follows the same logic, with tags suited to each language.
Three kinds of provider you will meet in Annecy, compared on what matters for a B2B or brand website.
| Criterion | Brutux Studio | Communications agency | E-commerce agency |
|---|---|---|---|
| Starting point | Wireframes of the message and journeys | Visual identity and campaign | Catalogue and sales funnel |
| Strength | B2B sites, brand sites, UX and SaaS | Image, print and social media | Shopify, PrestaShop or WooCommerce stores |
| Technology | Custom-coded site in Next.js | Often WordPress with a theme | Off-the-shelf e-commerce platform |
| SEO | Technical SEO and content built into the structure | Varies by agency | Focused on product pages |
| Point of contact | The founder, from scoping to launch | Project manager and creatives | E-commerce project manager |
From Thonon, we regularly work with Haute-Savoie companies: on-site workshops in Annecy for the key stages, and the rest remotely.
Web agency Annecy: answers to the questions we are asked.
Yes, for workshops and the important stages. Day-to-day follow-up happens by video call.
A B2B or brand website takes 3–6 weeks depending on content and languages; a simpler showcase site, 10–15 days.
Yes: launch site, product site or a redesign ahead of a funding round. For a software product, see also our SaaS page for Annecy.
Yes. We can build on an existing visual identity and work with your teams, who stay in control of the content.
Large online shops are not our speciality: for a big catalogue, a proven e-commerce platform is often the right choice. We do design the brand website that goes with it, and we can audit the UX of your existing checkout journey.
Yes: a UX audit in 2–3 weeks, interface design, design systems and SaaS development. Our SaaS agency page for Annecy covers these projects.
Yes: technical audit, pages by service and area, Google profile and content. For an Annecy brand or SME, we also work on English-language queries and searches coming from Switzerland.
Yes: new pages, news and job openings are simple to add, and you own the code.
No: the studio is in Thonon-les-Bains, in the Chablais. We come to Annecy for workshops and key stages, and handle follow-up remotely.
30 minutes to talk about your project, in Thonon or by video call. I’ll tell you honestly what will make the difference.
Book 30 minutes ↗