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Product studio · B2B SaaS & AI strategy · Geneva / Paris

From brut to UX: B2B SaaS design and redesign, AI strategy consulting.

We design and redesign B2B SaaS that your teams and customers actually adopt. And we help you decide where AI creates value, before writing a single line of code.

Swissquote Invest Easy robo-advisor dashboard, shipped interface
✎ Hover to refineScroll to refine
Real case · Swissquote, Invest Easy robo-advisor
0→1robo-advisor designed from scratch
Testedwith users before going live
SwissquoteFinTech · online banking
Products designed for
SwissquoteAir FrancePhilip Morris InternationalSaint-GobainEDFMSCSwatch GroupMetroscopeBouygues TelecomTotalEnergiesThe LYCRA CompanySIG GenèvePiagetTarkettAmazonChloé

Product, strategy,
and the website to match.

Product and AI strategy feed each other: we advise on what we know how to build, and build what we have validated. And once the product is ready, we give it the website it deserves.

01 · Core businessDesign · Redesign

B2B SaaS products

From discovery to design system, all the way to production code. We build your SaaS or redesign the existing one without breaking what works.

Discovery & user researchUX/UI redesignDesign systemAI-augmented devAI features
02 · AdvisoryCRAFT method

AI strategy

Where does AI actually create value for you? Diagnosis, prioritised use cases, roadmap and governance. MIT Sloan certified.

Maturity diagnosisUse cases & ROIRoadmapTeam training
Explore the method →
03 · ExtensionWebsite · Marketing

Web sites

A good product deserves a website to match. Marketing sites for SaaS companies, B2B showcase sites: code-first, fast, well ranked and built to convert.

SaaS marketing siteB2B websiteLanding pagesTechnical SEO
Real case · The LYCRA Company, B2B websiteWebsites in Thonon-les-Bains →
business.lycra.com
The LYCRA Company B2B home page, shipped design

Anatomy of a redesign.

You don’t redesign a SaaS by changing the colours. Here is how a legacy screen becomes a product people want to open.

01 · Audit

See what your users put up with.

Analytics, tickets, interviews. Every friction is annotated and backed by data.

→ Every friction documented and prioritised
02 · Simplify

Remove before adding.

Unread columns, duplicate actions, ghost menus: we make room for what matters.

→ Fewer elements, more clarity
03 · Design

A design system built to last.

Hierarchy, readable statuses, reusable components. Your teams ship faster, and consistently.

→ A documented design system
04 · Augment

AI where it actually helps.

Not a chatbot stuck in a corner: contextual suggestions that save your users time.

→ Time given back to your users
Employees
+ NewImportExport CSVExport XLSFiltersColumnsPrintBulk actions ▾
EmployeeIDSiteRoleJoinedBadgeEPIStatus
Marie DuboisEMP-001LyonOpératrice03/2019B-1146/8Alert
Pierre MartinEMP-002LyonTechnicien11/2020B-20812/12Compliant
Sophie LaurentEMP-003AnnecyCheffe d’équipe02/2021B-2319/10Alert
Jean DupontEMP-004AnnecyOpérateur07/2022B-3057/7Compliant
Luc BernardEMP-006GenèveMagasinier01/2023B-3776/6Compliant
✦Copilot
2 employees on alert : 3 PPE items expire within 15 days.
Bulk order prepared for Marie Dubois and Sophie Laurent. Approve it?
18 actions, 2 useful
24 columns never read
3unreadable statuses, no priority
Method illustration, on a screen inspired by EPItrack

Work,
from sketch to production.

Swissquote, Bouygues Telecom, EDF, MSC, and our own SaaS products: products used every day, from consumer apps to business tools.

FinTech · Online banking · 2022–2023

Swissquote

Invest Easy, Swissquote’s robo-advisor. Victor Michel designed Invest Easy, the robo-advisor of Switzerland’s leading online bank, from scratch: user research, testing, BDD specifications and the final interface.

560 000+
active clients at the bank
0→1
robo-advisor designed from scratch
BDD
specifications ready for developers

Lead UX · Business analysis · User testing

Read the case study →
Swissquote Invest Easy: portfolio dashboard showing total value, performance and asset allocation

What it changes, for real.

Results measured on products in production, not on mock-ups.

+90%adoption in 3 months
Industrial SaaS
−60%fewer support tickets
Maritime shipping
+70%more app logins
Telecom
+30%more account openings
FinTech

Four ways
to work together.

Every format delivers concrete outputs. You can start small with an audit and go all the way to a full product.

Format 01Entry point

SaaS product audit

An outside look at your SaaS: where users get stuck, why, and what to fix first.

See details →
Format 02Core business

SaaS design and redesign

From discovery to production: we shape, design and build your product with your teams.

See details →
Format 03CRAFT method

AI strategy

Decide where AI creates value for you, and how to roll it out safely for your teams and your data.

See details →
Format 04Website

Websites

A website that presents your product as well as your product works: clear, fast and well ranked.

See details →
In a workshop · Geneva

No ivory tower. We build with you.

Workshops, user tests, sprint reviews: your teams stay in the loop, from the first sketch to production.

(Let’s work together)

Your SaaS deserves better than “it works”.

30 minutes to talk about your product or your AI project. I’ll tell you honestly whether and how I can help.

Book 30 minutes ↗