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Services

Our services,
format by format.

Product audit, SaaS design or redesign, AI strategy, website: for each format, who it is for, what you get and how long it takes. No price list: every proposal is built around your project.

Format 01Entry point

SaaS product audit

An outside look at your SaaS: where users get stuck, why, and what to fix first.

For whom
B2B SaaS companies with a product in production
Deliverables
  • UX and analytics audit
  • User interviews
  • Prioritised action plan
  • Designed quick wins
Duration
2 to 3 weeks
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Format 02Core business

SaaS design and redesign

From discovery to production: we shape, design and build your product with your teams.

For whom
Products to launch, or existing ones holding growth back
Deliverables
  • Discovery and user research
  • Journeys and wireframes
  • Design system and full UI
  • AI-augmented development
Duration
2 to 6 months, in 6-week cycles
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Format 03CRAFT method

AI strategy

Decide where AI creates value for you, and how to roll it out safely for your teams and your data.

For whom
Executives, business units and IT
Deliverables
  • AI maturity diagnosis
  • Costed use cases
  • Roadmap and governance
  • Team training
Duration
4 to 8 weeks
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Format 04Website

Websites

A website that presents your product as well as your product works: clear, fast and well ranked.

For whom
SaaS companies, B2B businesses
Deliverables
  • Content strategy
  • Custom design
  • Code-first development
  • Technical SEO
Duration
3 to 6 weeks
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No price list. Every project is different: it starts with a 30-minute call, followed by a detailed, costed proposal. No commitment.

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Which format to choose?

Start from your situation, not from the list of services. If you are unsure, the 30-minute call is there to decide.

Your SaaS is live, but it holds you back

Repetitive tickets, laborious demos, stalled adoption: start with the product audit. It tells you what to fix first, and whether a redesign is worth it.

You are launching a product or a redesign

The design and redesign format covers everything, from discovery to production code, in 6-week cycles with your teams.

AI is on the agenda, without a clear plan

The AI strategy engagement (CRAFT method) identifies the use cases worth the effort, costs them and sets the rules before any rollout.

Your website no longer reflects what you do

The website format rebuilds your showcase or marketing site: a clear message, a fast site and solid SEO.

How a project gets started.

Four steps, from the first call to the first delivery.

  1. 01

    A 30-minute call

    You present your product or AI project. I tell you honestly whether and how I can help.

  2. 02

    A costed proposal

    Scope, deliverables, timeline and budget, based on our conversation. No commitment.

  3. 03

    A structured kick-off

    Kick-off workshop with your teams, access to data and users, measurable goals.

  4. 04

    Regular deliveries

    Short cycles, frequent demos, and your teams in the loop until production.

Before we start.

The questions that come up when choosing a format.

Why no published prices?

Because two projects in the same format can be very different. After the 30-minute call, you receive a detailed proposal: scope, deliverables, timeline and budget, with no commitment.

Can formats be combined?

Yes, and it is common: a product audit that leads to a redesign, or an AI engagement that continues with a copilot built into your SaaS.

Who works on the project?

Victor Michel, the studio founder, from the first call to delivery. No sales rep and no hand-offs: the person who listens to you is the one who designs.

Do you work in Switzerland?

Yes. The studio is in Thonon-les-Bains, in the Greater Geneva area: we work with clients in France and French-speaking Switzerland, on site for key steps and remotely otherwise.

(Let’s work together)

Your SaaS deserves better than “it works”.

30 minutes to talk about your product or your AI project. I’ll tell you honestly whether and how I can help.

Book 30 minutes ↗