Field notes.
What we learn designing B2B SaaS products, websites and AI projects: methods, mistakes to avoid and the questions our clients ask us.
- Product
- Websites
- AI
- SEO
SaaS design system: why you need one and when to build it
SaaS design system: what it is for, the right moment to build one, where to start, what it contains and the mistakes that lead teams to abandon it.
Read the article →Brochure website or B2B website: which one do you need?
Brochure website or B2B website: four criteria to choose the right format, when a brochure site is enough, the signs you need more, and the mistakes to avoid.
AI strategy for SMEs: where to start without going wrong
AI strategy for SMEs: start from tasks, pick two or three use cases, set data rules and measure before you invest. The CRAFT method, step by step.
Local SEO in the Chablais: Google profile, reviews, pages
Local SEO in the Chablais: get your Google Business Profile right, earn reviews honestly and build useful town pages, from Thonon to the valleys.
SaaS UX audit: what we analyse and deliver in 2 to 3 weeks
SaaS UX audit: what we analyse (journeys, data, interviews, accessibility), what you receive, and how the 2 to 3 weeks unfold, stage by stage.
SaaS redesign: 5 signs it is time to act
SaaS redesign for B2B: 5 signs your product is holding back growth, and how to audit, prioritise and migrate without disrupting your customers.
AI in B2B SaaS: where does the real value lie?
AI in B2B SaaS without the gimmicks: choose use cases, keep a human in the loop, measure the gain and comply with GDPR, the Swiss FADP and the AI Act.
Website design in Thonon: the 4 key steps
Website design in Thonon: the 4 project steps, realistic timelines, local SEO, legal requirements and the questions to ask before you sign anything.
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