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AI strategy · Geneva

AI consultant
in Geneva, with your data kept under control.

As an AI consultant to Geneva companies and institutions, Brutux Studio helps leadership teams adopt artificial intelligence without compromising the discretion their reputation rests on. Uses, tools and data protection rules are addressed together from the very start of the engagement, not tacked on at the end.

Trust, the precondition for adoption.

In Geneva, private banks, wealth managers, commodity traders and fiduciaries handle information every day that clients entrust to them in strict confidence. For these firms, AI performance matters less than three questions: where the data travels, who can access it, and how to prove that to a client or an auditor.

The Swiss FADP (nLPD), the revised federal data protection act that came into force in 2023, requires transparency and security in the processing of personal data. Organisations that also work with the European Union deal with the GDPR and are following the phased implementation of the EU AI Act. Our work as an AI consultant is to turn these requirements into concrete choices: hosting, contracts, logging, access rights.

The NGOs and international institutions based in the city share these concerns, with multilingual teams and large volumes of reports, minutes and position papers on top. Summarising, working translations and document search offer tangible gains there, provided usage rules are written down, known to everyone and matched to the sensitivity of each category of document.

The organisations we work with.

Organisations for which discretion is not up for negotiation.

Private banks and wealth managers

Case summaries, meeting preparation, regulatory monitoring: useful applications, provided client data stays under control and every use is documented.

Trading houses, fiduciaries and service firms

Contracts, reports, correspondence in several languages: AI lightens reading and drafting, with strict classification of what may be submitted to it.

NGOs and international organisations

Reports, minutes, position papers: summarising and document search for multilingual teams, within their own framework.

Geneva SMEs

Retail, trades, services: simple uses and proportionate governance, without machinery designed for large institutions.

Governed AI.

Data protection is part of the specification, not an appendix.

01

Data classification

An inventory of the information your teams would like to submit to AI, graded by sensitivity, with what is permitted for each category.

02

Tool and hosting selection

Solutions compared by hosting location, contractual terms and traceability, so you keep only those that meet your obligations.

03

Access-controlled document search

An assistant that queries your internal documents while respecting existing access rights: each person sees only what they are authorised to consult.

04

Board briefing

A session for the board of directors or executive management: opportunities, risks, responsibilities and the decisions to make on the use of AI.

What you get in Geneva.

Documents that serve as much for deciding as for accounting for your decisions.

What your clients search on Google.

Innovating within strict rules.

Geneva leadership teams want to innovate without weakening their clients’ trust. Swissquote did so with Invest Easy, an automated investing product designed from scratch within a regulated banking framework. Victor Michel, the studio’s founder, balanced a simple journey against banking requirements and documented every edge case for the developers. The same balance guides our AI engagements in Geneva.

Swissquote Invest Easy: portfolio dashboard showing total value, performance and asset allocation
Swissquote · FinTech · Online banking · 2022–2023
560 000+
active clients at the bank
0→1
robo-advisor designed from scratch
BDD
specifications ready for developers
Read the case study →

What to know in Geneva.

The questions Geneva leadership teams keep asking before allowing generative AI.

Classify data before choosing a tool

The first step is not technical. It means listing the information your teams would like to submit to AI and classifying it: public, internal, confidential, secret. For each category, you decide what is allowed, with which tool and under what control. This simple classification then guides supplier choice and the drafting of the usage policy, and it is easy for every employee to remember.

Swiss, European or foreign hosting

Hosting location is only one parameter among several. Also relevant are the law governing the contract, what the provider may do with your data, retention periods and the ability to audit. A Swiss-hosted solution is not automatically the best, nor a foreign one automatically ruled out. We compare these criteria for each data category, then record the choice made and the reasons for it, so it can be justified later.

Governance you can demonstrate

In Geneva, being careful is not enough: you have to be able to show it to a client, an auditor or a board. Credible AI governance comes down to a few elements: an inventory of tools and uses, named owners, logging of sensitive access and a policy everyone knows. We help put them in place without weighing down day-to-day work.

Dual compliance: Swiss FADP and GDPR

Many Geneva organisations process data on people living in Switzerland as well as in the European Union. They therefore deal with the Swiss FADP, the GDPR and, for their EU activities, the AI Act. Our recommendations translate these three frameworks into concrete choices; fine legal interpretation stays with your lawyers or your data protection adviser, with whom we are happy to work in parallel.

Where we work.

From Thonon-les-Bains, Geneva is within easy reach for interviews with your teams and training workshops; everything else moves forward online, on the tools you approve.

Frequently asked questions.

AI consultant Geneva: answers to the questions we are asked.

Can an AI consultant based in France support a Geneva company?

Yes. Brutux Studio, a French company founded by Victor Michel in Thonon-les-Bains, works with French clients and organisations in French-speaking Switzerland alike. We build the Swiss FADP into our recommendations and align our confidentiality commitments with your requirements.

Can confidential client data be given to generative AI?

Not with just any tool. It takes suitable hosting and contracts, minimised or anonymised data and traceable usage. For some information, the right answer is still not to submit it to AI at all.

Do you offer tools hosted in Switzerland?

We do not sell any tools. We compare the options available, hosted in Switzerland, in the European Union or elsewhere, and help you decide based on your obligations, your contracts and how sensitive the data is.

Can you support an international organisation?

Yes, on AI use, drafting internal rules and training staff. Their own legal framework is taken into account together with their competent departments, which we do not replace.

Can a Geneva company use ChatGPT at work?

Yes, within a framework. Business plans do not come with the same terms as personal accounts. You need to choose the right plan, define which data is allowed and train your teams. For the most sensitive information, other solutions, or no AI at all, remain preferable.

What does sovereign AI mean?

AI whose hosting, data and supplier dependency you control: models run in Switzerland or Europe, open models installed on your own infrastructure, protective contracts. Each option has its cost and its limits; we compare them against your actual needs.

Can workshops be held at our Geneva offices?

Yes. From Thonon-les-Bains, we come to Geneva for interviews, workshops and debrief sessions. Interim exchanges happen online, on the tools your organisation approves.

How long does it take to put a framework around AI use?

An AI strategy and governance engagement takes 4–8 weeks, depending on how many teams are involved and how complex your constraints are. Priority rules, such as the usage policy, can be in place within the first few weeks.

(Let’s work together)

Let’s talk about your project.

30 minutes to talk about your project, in Thonon or by video call. I’ll tell you honestly what will make the difference.

Book 30 minutes ↗