B2B software vendors
A rich product, demanding customers and an interface that gets heavier with every release: it needs simplifying without losing what matters.
Brutux Studio, a UX/UI agency, helps Lyon software vendors, manufacturers and healthcare organisations design tools used every day. We start from the field, from the workshop floor to the medical practice, to run UX audits, journey design and design systems, with screens that save time.
The Lyon region brings together solid industry, a recognised healthcare cluster and many B2B software vendors. Their users are not passing web visitors: they are technicians, operators, care staff and administrators who spend hours in the same tool. For them, UX is measured in clicks saved, errors avoided and information found first time.
In industry, a screen is sometimes consulted on a tablet, on the shop floor, with gloves on or amid noise. In healthcare, the interface must show what matters without ambiguity and keep a record of every action. These constraints only reveal themselves by watching people work, never from a meeting room, which is why our approach begins in the field.
Lyon software vendors face another challenge: a product that has piled up features at the pace of customer requests. An external UX/UI agency helps step back, group what belongs together and lay down a design system that lets you keep shipping without weighing the interface down with every release.
Three kinds of client, one shared requirement: tools used all day long.
A rich product, demanding customers and an interface that gets heavier with every release: it needs simplifying without losing what matters.
Applications used on the shop floor, on tablets or shared workstations, where a data-entry error has an immediate cost.
Tools for care staff, labs or administrators, where critical information must be read correctly first time and every action stays traceable.
Engagements focused on production, care and management tools.
Time spent in workshops, labs or branch offices to see the tool in real use, noting workarounds and repetitive actions.
The most frequent journeys examined over 2 to 3 weeks, with friction points ranked and the first fixes mocked up.
Screens adapted to the context of use: large touch targets, stronger contrast, critical information always on screen.
Bringing scattered functions together, clarifying navigation and building a component library so future releases stay lean.
Working sessions with technicians, care staff or administrators to validate vocabulary, rules and edge cases before drawing any screens.
Starting from the field means testing with real users, where they work. For the digitalisation of judicial procedures in the Canton of Fribourg, Victor Michel, the studio’s founder, had his mock-ups validated by subject-matter experts, then tested the prototypes with future users in real conditions, before training them and running acceptance testing. A method that carries over to tools built in Lyon.
Four lessons from designing business tools, worth knowing before you start your project.
Asked in a meeting, a user describes the official procedure. Watched at their workstation, they reveal the sticky notes on the screen, the spreadsheet open alongside and the three tabs they always keep open. These workarounds are the raw material of a good usability audit: each one signals missing information or a task the tool serves badly. So our Lyon engagements start with time spent on site, on the shop floor, in the lab or at the front desk, before any screen is proposed.
In a care or laboratory tool, a misreading can have serious consequences. Design therefore focuses on preventing errors: units always displayed, abnormal values flagged unambiguously, confirmations kept for irreversible actions so alerts are not trivialised. Traceability is built into the journey rather than weighing it down. Regulatory requirements, such as those governing medical devices, remain the responsibility of your quality teams, whom we involve in design reviews.
A screen designed on a large office monitor does not survive the shop floor well. Touch targets must be large, contrast strengthened for harsh lighting, critical information visible without scrolling, and typing kept to a minimum with defaults and pick lists. We test mock-ups on the hardware actually used, in real conditions, before locking them in. These details often decide whether the tool is adopted or worked around.
A vendor that answers every customer request ends up stacking options, tabs and settings. Simplifying does not mean deleting blindly: you measure what is actually used, group related functions, move rare settings into an advanced area and harmonise components. The design system then acts as a safeguard, forcing every new feature to reuse what exists rather than add yet another screen.
The criteria to check before picking a product studio, a Lyon UX agency or an independent designer.
| Criterion | Brutux Studio | Lyon UX agency | Freelance UX designer |
|---|---|---|---|
| Field presence | Trips to Lyon for observation, kick-off and debrief | Right next door, easy visits | Depends on where the freelancer is based |
| Domain knowledge | Relies on your experts to validate every journey | Varies with the agency’s track record | Varies with the designer’s background |
| Method | Audit, research, design and design system, in 6-week cycles | Established methods, larger team | Each freelancer’s own method |
| Development | Possible with the same studio | Often handed to a partner | Rarely included |
| Point of contact | One senior designer from start to finish | Several contacts depending on the phase | One person |
With Lyon teams, most of the work happens remotely, with weekly video calls and shared tools. For field observation, the kick-off and the debrief, we come to Lyon to run the workshops in person.
UX/UI agency Lyon: answers to the questions we are asked.
Yes, provided we go and see. We observe your users at their workstations, coming to Lyon at decisive stages, and rely on your domain experts to validate each journey before moving on to design.
Yes, with the necessary precautions: legibility of critical data, prevention of input errors, traceability of actions. Regulatory requirements remain with your quality teams, with whom we work closely.
No, that is exactly what we want to understand. Lighting, tablets, gloves, interruptions: these conditions guide target sizes, contrast and the way alerts are displayed.
Yes. We hand over annotated mock-ups, detailed behaviours and documented components, then stay available throughout development to settle unforeseen cases and check the final result.
Ask for examples of shipped interfaces, not just mock-ups. Check that the approach starts with user research and that your users will take part in testing. Ask who your day-to-day contact will be. Finally, look at what happens after design: design system, developer support, or even development.
Yes. For industrial software, the audit combines observation at the workstation, a screen review and interviews with operators. It leads to a prioritised action plan and fixes already mocked up.
Yes, by working in stages: measuring real use, testing with both long-standing and recent customers, then switching over gradually, module by module. Rare functions stay available, just less prominent.
Yes. Beyond UX/UI, Brutux Studio designs and builds business software and SaaS products, over 2 to 6 months in 6-week cycles, alongside your teams.
Yes, across the Lyon metropolitan area and its business parks: Villeurbanne, Vénissieux, Écully, Limonest, Saint-Priest. Field workshops take place on your sites, the rest remotely.
30 minutes to talk about your project, in Thonon or by video call. I’ll tell you honestly what will make the difference.
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