SaaS in its growth phase
Sign-ups are coming in, but too few accounts become active: onboarding and activation need rethinking.
Paris UX/UI
agency for SaaS products that have to win users over.
Our UX/UI agency works with Paris SaaS vendors whose product has to stand out in a crowded category from the very first login. Activation journey audits, interface redesigns, design systems: we complement your product teams with an outside perspective and a senior point of contact.
Standing out through usability.
Many French SaaS vendors are based in Paris and its inner suburbs. In every category, several products look alike on paper. The difference is often made in the first few minutes: a prospect who grasps the product’s value unaided carries on; one who hits an empty screen goes back to comparing. UX then becomes a sales argument.
Many Paris teams already have designers. What they often lack is time and distance: a packed roadmap leaves little room to revisit onboarding or harmonise screens designed by different people. An external UX/UI agency brings a neutral diagnosis and extra capacity when needed, without replacing the existing team.
The most common projects concern activation, discovery of advanced features and visual consistency across modules. They require combining product data, feedback from sales teams and customer interviews, then turning it all into concrete screens and reusable components your developers implement without reinterpreting.
The vendors we work with.
Three situations we often see among Paris SaaS vendors.
Vendor with an overstretched design team
The roadmap eats all available time; a foundational project, such as the design system or a core module, has been waiting for months.
Multi-module product built by several teams
Each module has its own conventions: the interface needs to regain consistency without slowing releases.
What we bring to Paris software vendors.
Focused engagements that slot into an existing product organisation.
Onboarding and activation audit
A new customer’s first journeys scrutinised to find where they drop off before grasping the product’s value.
Module redesign
A core module, such as billing, reporting or settings, rethought without touching the rest of the application or blocking the roadmap.
Design system consolidation
Component inventory, merging of duplicates and documentation, so several product teams ship a uniform interface, module after module.
On-demand design capacity
A senior designer who joins your rituals for a 6-week cycle, to unblock a project the in-house team cannot absorb.
Redesign testing with your customers
Prototypes and beta versions put in front of a panel of existing customers, to validate a new interface before rolling it out to everyone.
What your clients search on Google.
- UX agency Paris SaaS
- UX/UI agency Paris
- SaaS onboarding audit
- B2B SaaS UX redesign Paris
- design system agency Paris
- freelance SaaS product designer
Conversion is about trust.
In a crowded category, every hesitation costs a customer. For Sowee, EDF’s connected-home subsidiary, Victor Michel, the studio’s founder, analysed funnels, heat maps and session recordings, ran user tests, then redesigned the home page, product page and checkout, validating each choice through A/B tests with Optimizely. The same logic applies to activation in a Paris SaaS product.
Sowee · EDF · Energy · B2C e-commerce · 2017–2018
- EDF
- subsidiary dedicated to the connected home
- A/B
- design decisions validated by testing
Pointers for Paris SaaS vendors.
What we recommend to software vendors before starting UX work.
Testing a SaaS redesign with your users
A redesign is tested in three stages. First on a prototype: a few existing customers carry out their usual tasks on the new interface, which reveals the landmarks they lose. Then in beta: a volunteer group switches to the new version, with an easy way to switch back and report problems. Finally through a gradual roll-out, module by module or customer by customer, while tracking usage. This sequence avoids the rejection of an interface that is actually better, simply because it disrupted habits.
External support or a new hire?
Hiring a senior product designer takes time and is a long-term commitment: the right choice for a permanent need. External support suits a well-defined project better, such as redesigning a module, consolidating the design system or auditing onboarding. It also brings a neutral eye, useful when the team is too close to the product. Many vendors combine the two: a studio lays the foundations over one or two 6-week cycles, then the in-house team takes over with full documentation.
One design system for several squads
When several squads ship in parallel, the design system stops being a Figma file and becomes an internal product, with owners, contribution rules and versioning. Without governance, it fragments as fast as the interface it was meant to unify. We help define that foundation: inventory, shared tokens, priority components, a process for proposing new components and documentation that designers and developers can both read.
Standing out through experience
In a category where features look alike, experience becomes a sales and retention argument. A prospect who gets a first useful result during the trial has good reason to win over their team. That comes down to concrete choices: sample data instead of an empty screen, deferred set-up, the customer’s vocabulary, help placed exactly when it is needed. These are targeted, measurable UX projects that do not require rebuilding everything.
Agency, freelancer or outside studio?
The alternatives to Paris UX agencies for a B2B SaaS, compared on the criteria that matter to a software vendor.
| Criterion | Brutux Studio | Paris UX agency | Freelance product designer |
|---|---|---|---|
| Proximity | Remote, with workshops in Paris at key stages | Easy to meet at any time | Varies, often remote |
| Fit with your teams | In your tools and rituals, on the same Figma files | Often run as a separate project | Joins the team directly |
| Scope | Audit, design, design system and development | Research and design, sometimes development | Design, within a defined scope |
| Point of contact | One senior designer, no sales layer | Sales, project manager, then designers | The designer themselves |
| Format | 2-to-3-week audit or 6-week cycles | Fixed-price project or time and materials | Day rate |
Where we work.
With Paris teams, the work mostly happens remotely, built into your tools and rituals. For the kick-off, key interviews and the debrief, we organise in-person workshops in Paris.
- Paris
- La Défense
- Boulogne-Billancourt
- Issy-les-Moulineaux
- Levallois-Perret
Frequently asked questions.
UX/UI agency Paris: answers to the questions we are asked.
Why choose a UX/UI agency outside Paris?
To work directly with the person doing the design, with no sales layer. Remote collaboration is planned from day one, and our trips to Paris are kept for the moments when being there really makes a difference.
Can you work with our in-house designers?
Very often, that is the best scenario. We share the same Figma files, respect your conventions and rituals, and hand over everything we produce so the team stays autonomous after we leave.
How can we improve our SaaS onboarding?
By starting from the data: where do new accounts stop, and which actions come before regular use? Then by talking to a few recent customers. Fixes often concern empty screens, vocabulary and the order of steps.
How long does a UX engagement last?
A UX audit takes 2 to 3 weeks. A broader design project takes 2 to 6 months, organised in successive 6-week cycles that each end with a demo.
How do you test a SaaS redesign with your users?
Start with a prototype shown to a few existing customers, then open a beta to a volunteer group, and roll out in stages. At each step, watch real usage and keep a way back to the old interface until the new one has proved itself.
Do you offer short-term product design support?
Yes. A senior designer joins your rituals for one 6-week cycle, with a goal agreed upfront: a module, onboarding, the design system. At the end of the cycle, everything is documented and handed over to your team.
Can you also build the screens you design?
Yes. Brutux Studio also builds SaaS products, with AI-augmented development. Depending on your set-up, we hand mock-ups to your developers or take charge of implementing the module concerned.
Do you work with vendors in La Défense or Boulogne?
Yes, across Greater Paris: central Paris, La Défense, Boulogne-Billancourt, Issy-les-Moulineaux, Levallois-Perret. Workshops take place at your offices, follow-up remotely.
How much does a UX engagement cost?
We do not publish a price list: every engagement starts with a 30-minute call, followed by a detailed, costed proposal, with no commitment.
(Let’s work together)
Let’s talk about your project.
30 minutes to talk about your project, in Thonon or by video call. I’ll tell you honestly what will make the difference.
Book 30 minutes ↗