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Web agency · Chablais

Websites from the lake
to the Chablais mountains.

Tradespeople, shops, industrial firms, mountain accommodation: in the Chablais, a clear website that ranks well makes the difference against the big platforms. As a web agency based in Thonon, we build bespoke websites for the whole valley.

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One territory, several seasons.

The Chablais brings together very different realities: the lakeside towns, the Abondance and Aulps valleys, the Portes du Soleil resorts, the farming villages. A business in Morzine does not speak to its customers the way a business in Sciez does.

In the mountains, business follows the seasons: skiers in winter, hikers and families in summer. A chalet, a ski school or an equipment rental shop needs a site that changes with the season, and stays readable on mobile even when the signal is weak.

For the valley’s tradespeople and companies, the challenge is to be found locally rather than lost behind national platforms: to show up when someone searches for a joiner, a chalet or a producer near them.

Who we work with in the Chablais.

From the shores of Lake Geneva to the Portes du Soleil resorts, four profiles come up again and again.

Chalet owners and accommodation providers

Chalets, gîtes, B&Bs, residences: a site that presents each property, its availability and a direct booking option, alongside the platforms.

Ski schools, guides and activities

Lessons, outings, courses, equipment hire: time slots, levels, conditions and booking, in winter as in summer, in French and English.

Valley tradespeople

Carpenters, joiners, builders, roofers, plumbers: your work in pictures, the towns you cover and a simple quote form.

Producers, cheesemakers and shops

Farms, dairies, grocers, resort shops: your products, points of sale, opening hours and how to find you.

What we do.

For businesses by the lake, in the valleys and in the resorts.

01

Accommodation or activity site

Chalets, gîtes, ski schools, guides: photos, availability, booking or direct enquiries, without relying solely on the platforms.

02

Building trades website

Your work in pictures, areas covered, quote requests: enough to convince before the very first call.

03

Producers and valley shops

Your products, your points of sale, your opening hours and a simple map to find you.

04

A light, fast site

Pages that load quickly even on a weak connection, in the resort as well as at the far end of the valley.

What your clients search on Google.

What to know for a Chablais website.

Seasons, mobile coverage, platforms: the constraints specific to the area.

Two seasons in one site

Winter and summer do not sell the same thing: skiing and après-ski on one side, hiking, mountain biking and the lake on the other. Rather than rebuilding the site every season, we design a home page and visuals that switch over easily, with permanent pages for each activity. You change what is featured in minutes, without touching the structure or losing the rankings you have earned.

Readable with little signal

In some valleys and on the slopes, mobile coverage stays weak. A heavy site full of videos and scripts simply does not load. We build light pages and compressed images, with the essentials shown first: phone number, address, opening hours. A visitor parked at a resort car park should find the information without waiting.

Less dependence on platforms

Rental and booking platforms bring customers, but they set the rules and take a commission. A site that ranks for “chalet rental Morzine” or “ski school Abondance”, linked to your Google profile, lets you receive direct bookings, often from guests who return year after year. The two channels coexist; what matters is not depending on just one.

French Chablais or Swiss Chablais?

The word “Chablais” also refers to a Swiss region, around Aigle and Monthey, on the other side of the border. For a search engine as for an AI assistant, “joiner Chablais” is therefore ambiguous. An effective page removes the doubt: it names Haute-Savoie and the towns you actually serve, from Sciez to Abondance. If you also work on the Swiss side, a dedicated page for that clientele, in its own vocabulary, keeps the two audiences apart.

Tourist office, Gîtes de France and your own site

For accommodation, listings on the tourist office site, Gîtes de France or the platforms remain useful shop windows. Your website does not replace them: it ties them together. Same name, address, phone number and capacity everywhere, links back to your own pages, and a site that says what listings have no room for: winter access, detailed equipment, conditions, activities season by season. That consistency helps Google and AI assistants recognise you.

Getting ahead of national directories

On “joiner Chablais” or “carpenter Bons-en-Chablais”, big directories and matchmaking platforms often hold the top spots. A local tradesperson can overtake them with a complete Google profile, regular reviews and pages that name the towns and types of job precisely. That is the heart of local SEO.

Where we work.

From the lakeshore to the Portes du Soleil resorts, we know the Chablais and its seasons. We travel throughout the area, from Douvaine to Morzine.

Frequently asked questions.

Web agency Chablais: answers to the questions we are asked.

Do you work in the resorts (Morzine, Les Gets, Abondance)?

Yes, across the whole Chablais: accommodation, ski schools, shops and businesses in the valley.

How long does it take to launch our chalet or ski school website?

Allow 10–15 days for a showcase site of a few pages, provided your photos and descriptions are ready. It is best to launch before the season opens, so Google has time to crawl it.

Can we depend less on booking platforms?

Partly, yes: a clear site with direct booking or enquiries, ranking well and linked to your Google profile, brings you commission-free bookings. The platforms remain a complement.

Can you add an availability calendar?

Yes, by connecting the site to the booking tool or calendar you already use. There is no point building a booking engine from scratch when a proven tool does the job.

Can the site change between winter and summer?

Yes: visuals, offers and practical information are easy to update season by season.

Will the site be in English for the resorts’ international guests?

Yes, if your clientele calls for it, which is common in Morzine, Les Gets or Châtel. Each language gets its own pages so it can be found in its own search engine results.

Can you build an app for our activity?

We do not build native apps. A fast website that works on a phone and ranks well meets most holidaymakers’ needs. For an internal management tool (instructor scheduling, rental tracking), our custom business software service may be a fit.

Do you also work with the valley’s industrial firms?

Yes: subcontractors, workshops and Chablais SMEs need a company website that presents their expertise and helps them hire. Our B2B website page describes that approach.

Do you travel up into the valleys?

Yes, from Douvaine to Abondance and Morzine. The studio is in Thonon, at the foot of the valleys.

How can I improve my business’s local SEO in the Chablais?

Start with your Google profile: the exact category, up-to-date opening hours (bank holidays and off-seasons included), real photos and replies to reviews. Then add a page per activity and per area served on your site, naming the towns, and keep the same contact details everywhere. Our article on local SEO in the Chablais covers these points in detail.

Can you take over the existing site of our chalet or shop?

Yes: we start from your copy and photos, keep the page addresses that already rank or redirect them cleanly, then rebuild a faster site. Our website redesign page explains the approach.

Does our booking website need to be accessible?

Since June 2025, the European Accessibility Act has applied to certain online services sold to consumers, with an exemption for micro-enterprises. Check with your adviser whether it covers you. Either way, a visually impaired guest or someone using a screen reader should be able to book: we take that into account from the wireframes.

(Let’s work together)

Let’s talk about your project.

30 minutes to talk about your project, in Thonon or by video call. I’ll tell you honestly what will make the difference.

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