Brutux Studio designed and built Stellia: a hand-built business website shown finished, then an editor that lets owners change everything without breaking their search ranking.
Product strategy · UX/UI · Development · SEO
Stellia is a Brutux Studio product, launched in 2026 at stellia.dev. It starts from a frustration many small-business owners know well: ordering a website means paying a deposit on the strength of a mockup, waiting, then discovering the result when it is too late to back out.
Stellia reverses that order. The business answers a questionnaire, the site is built by hand from its answers and shown to it finished and working, within 7 working days. It then has 14 days to decide whether to keep it, or to walk away owing nothing.
Victor Michel, the studio’s founder, designed the offer, the journey and the editor, and built the product. Once the site is adopted, its owner runs it themselves: text, photos, colours, without risking damage to what makes it visible on Google.
The challenge: Two promises had to hold together. On one side, deliver a real custom website, written for each client’s business, not a template repainted in their colours. On the other, hand clients the keys to their own site without a clumsy edit, an emptied title for instance, costing them months of search ranking. Freedom and safety, in the same tool.
Everything starts with about twenty minutes of questions: what the business does, who it sells to, what sets it apart, the searches it wants to show up for. You tap what fits and write the rest. These answers provide the substance of the site, far more than a specification document would.
The site is written from those answers, designed to be found on Google and to read well on a phone. The client does not receive a mockup: they receive a link to their working site, and can browse it the way their own visitors will.
Along with the site come the reasons that shaped it: why those colours, why those pages, what was ruled out. Business owners decide better when they understand the choices, and they can challenge a decision knowing what is at stake.
The editor speaks the client’s language, not code: text edited in place, photos uploaded with a required description, a colour palette that updates on screen. Everything saves as you type and goes live when you publish. Those who would rather delegate hand the change over and track it.
A page title cannot be emptied, an overlong title triggers a warning, and a “ready for Google” score updates as you type, page by page. The technical layer, structured data, canonical tags, sitemap, redirects, stays out of the editor’s reach: you cannot break what you are never handed.
Stellia: the editor for changing text, photos and colours, with automatic saving
Stellia shows that an offer is designed like an interface. The order of the steps, the moment of payment and what is or is not placed in the client’s hands are part of the experience just as much as the screens. Removing the risk the client perceives forced the studio to take care of everything else: the quality of the delivered site, the clarity of the explanations, the robustness of the editor.
Brutux Studio applies these principles to its business website builds and redesigns: a site written for your business, built for search from the start, and one you can evolve without depending on a contractor for every comma. For a SaaS company, it is also a demonstration of a complete product, from the offer to the payment journey.
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